Black professional online dating service
Our dating agency then takes these results and combines them with your personal search criteria in order to send you 3-7 suitable matches per day.
Control of your personal search criteria is completely in your hands and can be adjusted at any time.
Tona and Ayeni say that unlike the Ok Cupids of the Internet, their business model focuses on a highly specialized demographic.
They compare themselves to other niche sites like Farmers Only or JDate.
In 2013 a major study by Harvard and Chicago universities found that spouses that met online were more satisfied and less likely to get divorced.
“Black professionals spend the majority of their time on their smartphones,” says Ayeni.
The app also relies on geolocation so that users can filter how far away potential matches will be.
This means that single black professionals could potentially meet people while on business trips, since many target users spend a lot of time traveling for work.
That said, they are trying hard not to frame it as a hookup app, along the lines of Tinder.
The MELD interface allows users to spend more time creating detailed profiles, rather than relying primarily on pictures., there were not many strong black females portrayed on television,” says Tona.