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Dating apps are, in their own way, a form of social networking – especially as they expand into new areas like friend-finding or professional networking.So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.But these newer dating apps like Lively, Bumble and Hinge aren’t alone in making video a key feature in their updated user experiences.That version of the app will support Bumble Bizz, but will also introduce features that let you craft different profiles for dating, friends, and professional networking.Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.
Shortly after, Bumble will roll out its own video support as well.This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.Hinge, for example, will now allow users to augment their user profiles on the service with video.(The videos imported from social networks can be longer than 30 seconds, Hinge notes.) Instead, Hinge believes support for videos will allow members to better show who they really are, by sharing fun or memorable moments and activities from their lives.This continues the dating service’s larger mission of helping users find relationships, not casual encounters.
”On Hinge we encourage our members to be authentic with one another because we know that leads to the best connections,” explains Hinge founder and CEO Justin Mc Leod.